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If you are living somewhere around Australia, and you needed for some home, school and office supplies. Well this store can offer you high quality products at having a low rate prices that fits in your budgets. When it comes to office products and solutions for home, business and education in Australia, people go to one place only, both virtually and physically, and that’s Officeworks. In the year 1990 when Coles Myer started the company operations. If America has Office Depot, then, Australia has Officeworks. This largest retailer store in Australia for office and home and school supplies started in the suburb of Richmond in Melbourne in the year 1994.
When the company began to expand and the consumer increase that decade around 1999, an IT retailer Harris Technology has been purchased by Coles Myer. And at that time,Coles Myer included computers in product selling and turns out as one of their popular product to be selled. In addition to this, the impact of internet, helps their stores to become more progressive and in year 2011 they put up more that 139 retail stores around Australia. In June of 2013, it already has 150 stores nationwide.
In 2008, Officeworks decided to rebrand itself. They modify their logos, uniforms and also the name of their department stores, and also created a new slogan, “Lower Prices Everyday”. That is why this store prided itself on lowest prices for almost every major brand of office, school and home supplies. Because of branding, it positioned itself as a low-cost warehouse which is almost akin to Bunnings Warehouse which is actually its sister company. And having their goals to beat their competitors price as much as 5%, they launched their new slogan to public. This chain of stores is also environmental-friendly. As they found out that their paper supplier was illegally logging trees from the forest of Indonesia they make an advocacy to become an eco-friendly store.
OFFICEWORKS is a company that offers a good and a high quality of products from home, schools to office supplies and only offers, a low price that suits to your budgets. It is also very concerned about the environment as well. It focuses on sustainable products and services, environmentally friendly operations and environmental awareness making itself as one of the best advocate for a cleaner and greener environment. It also prided itself with a money-return policy. And if ever you purchased a product from their stores and found out that it is not fit to your needs or having defects, you can surely return it to their store and avail its replacement as long as the warranty of the product is null and void and the policies has been follow.
When the company began to expand and the consumer increase that decade around 1999, an IT retailer Harris Technology has been purchased by Coles Myer. And at that time,Coles Myer included computers in product selling and turns out as one of their popular product to be selled. In addition to this, the impact of internet, helps their stores to become more progressive and in year 2011 they put up more that 139 retail stores around Australia. In June of 2013, it already has 150 stores nationwide.
In 2008, Officeworks decided to rebrand itself. They modify their logos, uniforms and also the name of their department stores, and also created a new slogan, “Lower Prices Everyday”. That is why this store prided itself on lowest prices for almost every major brand of office, school and home supplies. Because of branding, it positioned itself as a low-cost warehouse which is almost akin to Bunnings Warehouse which is actually its sister company. And having their goals to beat their competitors price as much as 5%, they launched their new slogan to public. This chain of stores is also environmental-friendly. As they found out that their paper supplier was illegally logging trees from the forest of Indonesia they make an advocacy to become an eco-friendly store.
OFFICEWORKS is a company that offers a good and a high quality of products from home, schools to office supplies and only offers, a low price that suits to your budgets. It is also very concerned about the environment as well. It focuses on sustainable products and services, environmentally friendly operations and environmental awareness making itself as one of the best advocate for a cleaner and greener environment. It also prided itself with a money-return policy. And if ever you purchased a product from their stores and found out that it is not fit to your needs or having defects, you can surely return it to their store and avail its replacement as long as the warranty of the product is null and void and the policies has been follow.